Digital Technology Highlights

How It Works

The Benefits of Digital Cinema

10 Reasons to go Digital

1. Quality. The quality of digital cinema is on par with regular films and bound to become superior as technology evolves. Unlike regular film, the first showing of a film in digital format will be as good as the 1,000th.

2. Lower Costs. From production to distribution, the recyclable nature of digital films enables significant cost savings every step of the way.

3. More Efficient Distribution Channel. Digital films can be distributed to theatres more quickly and more efficiently through satellite, high-speed data networks, or physical tapes/discs, or any other data path. As a result, global day & date release will reduce, if not defeat the illegal acquisition of copyrighted content in the theaters

4. Eliminate the Guess Work of Ordering Prints. With Digital cinema, the risk associated to ordering too few or too many film prints is eliminated

5. Ease of Use. Digital cinema is much easier to use than film, which is heavy, hard to operate. As digital cinema platform operates just like a VCR and can be managed with the simplicity of basic computer commands, it drasitcally reduces handling costs for the theaters.

6. Access to Alternative Content. Matinee showings and private screenings are about the only way to produce revenue outside of normal business hours. Digital cinema allows the theatres to access alternative content, such as sporting events, musical concerts or digital advertising resulting in other sources of revenue.

7. Piracy Protection. Digital copies of movies are released with stringent copy protection, conditional access and watermarking for tracking purposes, which traditional 35mm film prints cannot offer.

8. Ability to Adjust Content to Markets. With digital cinema, anything from audio dubbing, subtitles, to brand product placement to scene selection can be conveniently controlled based on market demand and in-country censorship requirements,

9. Ability to Upgrade or Replace Non-Conforming Equipment. Because new standards will continue to emerge in the digital cinema industry, H2H's lease finance plans allow to upgrade equipment without the risk of writing off any significant investment.

10. Affordability. If cost is an issue, H2H can assist cinema operations to finance the conversion to a digital platform through lease financing and through procuring additional revenues streams (such as advertising and exhibiting alternative content, e.g. sporting events and musical concerts).

[ back to top ]