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Frequently Asked Questions
Frequently Asked Questions
Q: How does Digital Cinema work compared to 35mm?
A: Our solution is designed upon easy-to-use VCR-like functions. Requires less skills than splicing film reels.
Q: Multi-vendor complexity makes evaluation process lengthy and difficult
A: H2H acts as a single point of contact to the end user - theaters, so that they can focus on their core business
Q: High costs – no standard as yet. Will my investment today, become obsolete tomorrow?
A: With H2H’s lease finance service, our clients have the option to avoid upfront capital outlay. Lease financing shields the buyer ("lessee") against the risk of technology obsolescence and offers the flexibility, as industry standards are defined and technology evolves, to purchase the leased equipment at a then market value or return it if better technology has turned up.
Q: Is it more secure than 35mm? Visual quality equal to 35mm?
A: Multi-layered AES encryption and secure delivery, which is currently used by financial institutions for inter-bank electronic transactions, eliminates compromises inherent to 35 mm. Quality is on par with 35mm and bound to be superior over time. Many reviews have shown that 35mm quality degrades during the post-production process, such that the release prints shown in the theaters usually range between 900 to 2K resolution. Today, digital cinema projectors provide up to 2K resolution. Furthermore with digital cinema technology, image quality remains consistently pristine, unlike in 35mm prints.
Q: Is there any digital content?
A: Over the last 3 years, 65 Hollywood titles have been available in digital format. In December 2003, 4 movies were released in digital format, one of which -- Infernal Affairs 3 produced by Media Asia, was the first Hong Kong film to be released in digital format in collaboration with H2H Digital and GDC Technologies. H2H acts as an aggregator of alternative content and digital advertising, in addition to facilitating the telecine transfer of 35mm produced motion pictures and encoding of the digitized films.
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